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A Mailing List is a collection of email addresses used by an individual or an organization to send material to multiple recipients. When a message is sent to a mailing list, all subscribers of the mailing list receive the message, unless otherwise specified through filtering.

Why do I need a mailing list?

In order to start a campaign, you will need a mailing list. A mailing list holds all the information about your subscribers. The application can then send a newsletter to the subscribers of the list and give you statistics for this mailing list once you have sent the newsletter.